Care, Connect and Collaborate
These are primary actions of communities following a natural disaster. These principles also hold the key to successfully preparing for disasters, when individuals and communities are expected to cope for 3 days without external assistance.
This MA project presents the a concept strategy entitled ‘Care, Connect and Collaborate (3C)’, aimed at increasing individual and community disaster preparedness through the provision of information and increasing levels of adoption of self protective measures such as home disaster preparedness kits.
A participatory evidence-based design approach was adopted, working with communities at risk of volcanic hazards in Costa Rica. Five communities took part in participatory workshops during which they identified a number of priority areas, as well as a wide variety of barriers and motivators to adopting self protective measures. These were combined with findings from the literature to develop a comprehensive strategy that results in direct action and influences the socio-cognitive factors involved in the preparedness decision making process.
3C operates under the premise that by making disaster preparedness a social experience through facilitating peer-to peer communication and sharing of experiences people are more likely to adopt self-protective measures. Three tangible initiatives are presented:
- Point of sale reminders
- Sharing stories
- Community connections
Each of these combine product and service elements and use a careful balance of emotional and rational appeals, to empower communities to develop the capacity required to make informed choices regarding disaster risk management.